One of the objectives when we took over this site was to provide a framework that allowed the look and feel of the entire site to be updated on a timely (basis. Without undertaken a full redesign that looked at content, information architecture, functionality, etc., we wanted to be able to keep things “fresh” and do that without costing the client a great deal of money.
This redesign marks the 3rd look and feel we have deployed to the site. It cost less then 10% of the original to design and deploy the site. The new look represents a more sophisticated western theme without becoming a “modern” western theme. Sheridan is still very proud of its historical past and authentic western life still represented today.